Scout and Cloth Campaign

- With our campaign we are doing a clothing store located here in St. George called Scout and Cloth. It does not have a men's clothing, so with our campaign we will be introducing men's clothing and enhancing the Logo and changes with the Web Design.

My Persona for our group campaign: Dan and Jane are an new married couple in their early twenties. They are both into stylish apparel and are wanting to look cute together while wearing a similar style of clothing that they are satisfied with. Jane loves everything about Scout and Cloth, but only wished they had a mens section. Then Jane finds out there is now a men's clothing line in the store. She introduces the store to Dan and both find success in wearing clothing that they are satisfied with and that match in style.

My artifact will be the video that will advertise Scout and Cloth and the personas entering the store.