Monday, November 21, 2016
Scout and Cloth Campaign
- With our campaign we are doing a clothing store located here in St. George called Scout and Cloth. It does not have a men's clothing, so with our campaign we will be introducing men's clothing and enhancing the Logo and changes with the Web Design.
My Persona for our group campaign: Dan and Jane are an new married couple in their early twenties. They are both into stylish apparel and are wanting to look cute together while wearing a similar style of clothing that they are satisfied with. Jane loves everything about Scout and Cloth, but only wished they had a mens section. Then Jane finds out there is now a men's clothing line in the store. She introduces the store to Dan and both find success in wearing clothing that they are satisfied with and that match in style.
My artifact will be the video that will advertise Scout and Cloth and the personas entering the store.
Thursday, November 10, 2016
Mis-en-Scene: Matrix - The Cinematographer view
The cinematographer or DP are known to be related to the eyes of the Director. They help tell the story through light and shadow. They direct certain shots to give certain effects which help the viewer adopt the feelings needed to help understand the story or character.
Bill Pope - The cinematographer for Matrix
With this scene with the bullet time effect it really hasn't been done before. The many cameras that were set up in this shot were set up to fire sequentially and not at once to give the subject motion while the camera moves. If all the photos were taken at once than the subject or whatever was in the shot would stay still. This shot gives the viewer a more timeless spaceless feeling as the camera moves through time. Right before Neo is about to do his secret move we can notice a couple of principles. First off we see the law of continuity coming from the top edges of the roof which lead your eye to the center of the frame. This is where Neo is facing his enemy. When Neo's enemy starts firing his gun the bullet time effect comes into play and the scene starts with a high angle shot to let the viewer see Neo dodge the bullets as the shot moves. The shot then moves downward around Neo. When you start to see the front side of Neo there is fog or smoke in the background. I believe this was to help bring contrast between Neo and the background. At the end of the bullet time effect Neo is shot in the leg and falls down. Neo's sunglasses fall off and can't see with the sun beaming in his face until his enemy's gun blocks the sun which then Neo can see only to realize he is about to be shot by his enemy. The camera had to be overexposed in order to go that shot of the gun blocking the sun.
I think also adding that green tone or tint to the shot it automatically makes the shot a little more overexposed. You can see this throughout the whole movie. Funny to say maybe that's partially the reason why all the agents wear sunglasses. Just Kidding.
Bill Pope - The cinematographer for Matrix
With this scene with the bullet time effect it really hasn't been done before. The many cameras that were set up in this shot were set up to fire sequentially and not at once to give the subject motion while the camera moves. If all the photos were taken at once than the subject or whatever was in the shot would stay still. This shot gives the viewer a more timeless spaceless feeling as the camera moves through time. Right before Neo is about to do his secret move we can notice a couple of principles. First off we see the law of continuity coming from the top edges of the roof which lead your eye to the center of the frame. This is where Neo is facing his enemy. When Neo's enemy starts firing his gun the bullet time effect comes into play and the scene starts with a high angle shot to let the viewer see Neo dodge the bullets as the shot moves. The shot then moves downward around Neo. When you start to see the front side of Neo there is fog or smoke in the background. I believe this was to help bring contrast between Neo and the background. At the end of the bullet time effect Neo is shot in the leg and falls down. Neo's sunglasses fall off and can't see with the sun beaming in his face until his enemy's gun blocks the sun which then Neo can see only to realize he is about to be shot by his enemy. The camera had to be overexposed in order to go that shot of the gun blocking the sun.
I think also adding that green tone or tint to the shot it automatically makes the shot a little more overexposed. You can see this throughout the whole movie. Funny to say maybe that's partially the reason why all the agents wear sunglasses. Just Kidding.
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