Design Presentation: Real Estate Advertising

Bad example: First off, where do your eyes go first? The two women. Knowing that this is a billboard you're not going to have much time to read and there is too many words for any driver really to be interested. This does not have simplicity. The phone number is really small. If they were wanting to receive clients through this way of advertising, it would be a good idea to have the phone number a bit bigger to read. This advertising billboard does not stand out, it looks like a typical boring billboard. This board does not give closure. I personally feel scattered all over the place, thus also not having continuity. 

Good Example: This sign is a lot more appealing to me. It has simplicity and closure. I'm able to group the phone number( being in bold and bigger lettering) and the lettering because of the color and proximity, and thus my eyes don't feel scattered all over the place. The first thing I noticed is their Logo, phone number, and the photo's. If those three things caught my attention first then they did a pretty good job. If I were to drive pass this I would easily be able to record the number and their company name.

Gestalt Principles found in Photos

Contrast, Balance, Harmony

   This was a photo taken a couple of years ago at the Salt Lake City Temple. I love this photo because it brings back memories of building tree houses growing up. I remember looking up at this tree through the view finder wishing that I could have had a tree like this in my yard as a kid

    We can see the evidence of the contrast and texture just looking at the bark of the tree. The shaded areas of the branches compared to the light hitting the leaves creating a more lime green color also creates some contrast.

    The balance I believe is shown through the color. You could go through and pick out the different shades of green, but in the whole spectrum of color you could almost say that this photo stayed in one genre of color. The certain shades of green and their saturation show that this tree is a live and therefor giving a positive energy. If this tree were dead it would give a more negative or maybe a feeling of content.

   Balance is shown in the  branches, and because of the size, the amount, and which directions they are going in has been able to pull of some sort of balance. Also how the green leaves are able to fill in any space that might be available gives it balance, compared if this photo had no leaves or branches on the left side of the trunk and ,again with the size, almost make one think that it could fall over.